产业动态与全球市场分析).pptxVIP

Industrial Dynamics and Market/Competitor Analysis in a Global Context;Overview of the Block;The Concept of Industrial Dynamics;The Players;The Role of ICT in Changing the Rules of the Game;Migatronic -”The Rolling Case” ;Some Key Concept Theories;Competence-based Theory;Strategic Implications of the Competence-based Theory;Teaching Methods;International Market Analysis;Aims and Approaches;Market Analysis and Organisational View of the Environment;Assumptions Underlying Knowledge Acquisition;Implications for Market Knowledge Acquisition;The asian perspective;Three Types of Productive Organisational Learning;;Types of Marketing Intelligence ;The Emic and Etic Debate;Studying the Company;Respondent Selection;The Concept of Market Knowledge;Organisational Dissemination of Market Knowledge;Analysis Of New Market Opportunities;Analysis Of New Market Opportunities;Ansoff’s Product-Market Framework;Market Selection and Pruning Decisions;Criteria for Market Selection;;Consideration Regarding Pruning;Customer Value Analysis (CVA);;Preferences for Alternative Approaches to Market Knowledge Acquisition;Types of International Market Research;A Model of Market Opportunity Analysis;;Industry Analysis;Estimating Industry Market Potential;Industry sales forecast;Estimating a Firms Sales Potential;Company’s sales forecast;Analysis of market size;Summary of Estimating Equations;Market Attractiveness Criteria;Competitive Strengths;Problems Relating to International Market Research;Rationale and Styles of Interviewing;Interviewing process;Respondents’ Perception of the Interviewer;Validity Checks;The Issue of Vocality;Segmenting business markets;谢 谢