家乐福电器陈列手册.pptxVIP

Implementation Guideline;Contents;2004 YTD Family Participation in 44 Department 2004年44部门各分类销售占比 ;Television;TV Sales Partition by Type (Market v.s. Carrefour);Market Status: 市场状况 Conventional TV develops to pure flat and digital model, PTV market is decreasing slowly, LCD and Plasma enjoy rapid growth 普通电视纯平化, 数字化; 背投市场缓慢下降; 液晶和等离子快速增长 Strategy: 策略 1. Family Strategy: 中分类策略： 1) Keep 21” and 29” TV sales 保持21”和29寸电视机的销售 2) Push pure flat and HDTV to fit the market 推动纯平和数字高清电视以适应市场 3) Introduce more PlasmaLCD to show the image 扩大等离子和液晶电视的陈列以显