世纪经营发展论文.docVIP

世纪经营发展论文 内容摘要：我国的广播广告从经营的理念到具体的操作都还比较稚嫩。然而正因为如此，广播广告却有着较大的发展空间，只要注重吸取国际上的先进理论和经验，确立市场定位，精心包装打造电台品牌形象，狠抓节目质量，提高创意策划水平，整合资源，走产业化道路，便能闯出一条有中国特色的广告经营之路。 关键词：广播广告品牌整合 Abstract:ThebroadcastingadvertisementsinChinaareveryimmaturebothinitsmanagerialconceptionandspecificoperation.However,there’’’’salargefieldforthebroadcastingadvertisementsinChinatogrow.Weshouldabsorbtheadvancedtheoriesandexperiencefromothercountries,fixourmarketingposition,createabrandofthebroadcastingstationbydelicatepackage,paymoreattentiontothequalityoftheprograms,promotethestandardofcreativedesign,reorganizethereso