IntroducingNewMarketOfferings习题及答案详解.docx

Chapter 20: Introducing New Market Offerings GENERAL CONCEPT QUESTIONS Multiple Choice A company can add new products through acquisition or development. The acquisition route can take three forms. The company can buy other companies, it can acquire patents from other companies, or it can buy a or from another company. license/franchise license/receive permission franchise/co-brand franchise/acquire rights none of the above Answer: a Page: 634 Level of difficulty: Medium The development route for new products takes two forms. These two forms are or it can . new products in its own labs/