LEXUS车主专享汽车杂志.pptxVIP

;;;;;;; 廣告效益直接反應消費行為 Ad Effectiveness Directly Reflected in Consumer Behavior 相對於高級車種當中， LEXUS的女性車主佔了極高的比例，而車主多為 擁有社經地位並具有消費能力的族群，所以廣告效益不但能夠落實到消費行為 之外，商品也能直指高收入女性的消費市場。 Nowadays, one will find that among luxury cars, a large percentage of the owners are females, a consumer group with social status and spending power. So advertisements not only directly lead to consumer spending, but can also be targeted at the market of high-income females. ;;;