中小型旅行社经营现状与对策研究—以新乡市为例.pdfVIP

中小型旅行社经营现状与对策研究 —以新乡市为例 摘 要 大众旅游、全民旅游时代的到来，预示着我国旅游业的进展正在进入欣欣向荣的 阶段，但政府治理的缺越位、户外俱乐部的进展、网络平台的崛起、旅行社产品重复、缺乏细 分市场概念等原因也导致我国旅游市场竞争演化的越来越激烈，旅行社行业的压力也日渐增 大，中小型旅行社的进展也遇到了许多问题。本文通过对新乡市东方、平原江山、鸿雁、新乡 青年等 13 家中小型旅行社工作人员关于旅行社工作人员数量、经营项目、线路开发、信息渠 道、游客来源、经营难题等问题进行访谈。分析发觉新乡市中小型旅行社目前的经营现状具有 政府缺位、产品繁多、治理不精、宣传力度低下、某些市场领域混乱、独特定位缺乏等特点， 并认为新乡市中小型旅行社在未来应该通过政府加强引导、加大宣传力度、建设品牌旅游项 目、提高内部治理水平等措施增加竞争能力更为有效地迎接出现的挑战和参加旅游行业较激烈 的竞争。 关键词 中小型旅行社；经营现状；对策 Abstract Mass tourism, National tourism era, indicates that the development of Chinas tourism industry is entering a thriving stage, but the lack of government offside, the development of the outdoor club, the rise of network platform, travel products repeat, because of the lack of market segmentation concept also led to the evolution of our countrys tourism market competition becomes more and more fierce. The travel industry has also become increasing pressure. The medium and small travel agencies play an important role in the development of Chinas tourism industry, but more and more problems are exposed in the development so that they become more difficult. Based on the Xinxiang Orient, Plain Jiangshan, Hongyan, Xinxiang Youth and so on,13 small and medium travel agency. The number of personnel, travel agency staff to operate the project, line development, information channels, source of tourists, interviews management problems and so on. Analysis shows that the operation of the Xinxiang small and medium-sized travel agencies currently has the absence of government, product variety, management is not fine, propaganda is low, some parts of the market confusion, lack of unique features of positioning Xinxiang, and that the medium and small travel agencies should strengthen the guidance by the government