《组织行为学》mba授课讲义.pdfVIP

管理学大师 斯蒂芬· P ·罗宾斯 《组织行为学》MBA授课讲义 CHAPTER 1 - INTRODUCTION TO ORGANIZATIONAL BEHAVIOR CHAPTER OBJECTIVES After reading this chapter students should be able to: 1. Define organizational behavior (OB). 2. Identify the primary behavioral disciplines contributing to OB. 3. Describe the three goals of OB. 4. List the major challenges and opportunities for managers to use OB concepts. 5. Describe how OB concepts can help make organizations more productive. 6. Discuss why work force diversity has become an important issue