资深考试kpi产品知识east.pptx

CN East to JP IDD communication National Marketing, Nov 2006ContentsBackground Product PositioningPricingCommunicationsService procedure - CS - Ground Ops - Gateway - BillingAppendix - FAQBackgroundIDD East Area to US was piloted in SHA, SUZ and KNN to US on July24 and expanded to entire East area on Aug21,06.IDD East Area to JP which originally planned to be launched on Nov 01 was postponed due to unexpected 2 months delay of Y8 (to be rescheduled during Dec27,2006 to Jan02,2007)Other commercial airlines and JP Operations are now being negotiated and expected to be finalized this week to seize the coming IDD peak season Target launch date at Nov 24, 2006Another updated communication con-call is planned 2 weeks before Y8 launchSameDayTimeDefiniteDayDefiniteIntl Flight SectorGround SectorJP Service CentreBackground – Planned Routing for East AreaGround transfer from East Area to PVG gateway Direct commercial flights from PVG to NRT and KIX NGO shipments Transfer from KIX to NGO gatewayTT is 1-2 days plus compare to WPXNRTCA3213FCA0157East AreaPVGNGOCA1063FCA1061FKIXBackground – Commercial NameThe commercial name for IDD: - EN name: DHL Value Heavyweight - CN name: DHL 超值重货Product code for IDD: - Local code: “F” - Network code: “H”ContentsBackground Product PositioningPricingCommunicationsService procedure - CS - Ground Ops - Gateway - BillingAppendix - FAQProduct Positioning - ObjectivesTo fill the gap in Core Product Portfolio with IDD by introducing a new product offering for the 70kg+ weight shipment To generate sizeable revenue by gaining a significant share of the heavyweight shipments coming from the market share of existing express customers who are now using freight forwarders to ship heavyweightsTo come up with a convenient, user-friendly and competitively-priced product that would appeal to customers with heavyweight productsTo increase DHL’s revenue and market share of the 70kg+ weight segmentProduct Positioning – Target CustomerFocus