参考文稿教程广润shhm update.pptxVIP

SS 16 APR SHHM (17 apr 2016)all-agencies brief18 dec 201516q1 APR SHHM brief18 DEC 2015SHHM Intro Strategy, Product, CalendarYUR FemalesCreativeBudgetDeliverablesTimelineSHHM INTRODUCTIONTime: 16th or 17th Apr 2016 (TBC)Campaign period: 25th Mar to 16th/17th Apr 2016 (TBC)Participants (last year):Half marathon: 7000 male and 3500 female runners8 miles: 3500 female runners exclusiveStarting Point: Oriental Pearl TowerFinish line: 东方体育中心Expo time: 14th to 15th Apr 2016 or 15th to 16th Apr 2016 (TBC)//SHHM USPWomen Exclusive 8 milesRunner Service一城双马SHHM OBJECTIVESCommunication Objectives:To deli