【产品手册】圣戈班SaintGobain_公司宣传册Brochure_Today_市场营销策划_世界.docxVIP

SAINT-GOBAIN TODAY CONTENTS 2 ? 4 ? 6 ? 8 ? 10 ? 12 ? 14 ? 16 ? 18 ? 20 ? 22 ? 24 ? 26 ? 28 ? 30 ? 32 ? 34 ? 36 ? 38 ? Overview of the Group A word from Pierre-André de Chalendar An international Group Key figures Our businesses General Management and Governance Our strategy as the world leader in habitat Anticipating global challenges Reinventing habitat Innovating for and with our customers Taking a long-term view of the world Contributing to the development of people and regions Our solutions for comfortable living spaces Sustainable habitat Multi-Comfort Industrial markets Our architectural projects New solutions for habitat Services to simplify our customers’ day-to-day experience SAINT-GOBAIN GETS A FACELIFT SAINT-GOBAIN BRIDGE SUSTAINABLE HABITAT 350TH ANNIVERSARY VITALITY An emblem known by all and a symbol of our industrial strength Saint-Gobain provides solutions for the well-being of us all A key moment in our history The beating heart of a Group forging ahead Since its creation in 1665, Saint-Gobain has always conveyed the strong values of a major international Group renowned for its energy and capacity for innovation. Today, Saint-Gobain is adopting a new logo that brings the brand’s identity into line with the image it conveys of a modern and innovative company. The Saint-Gobain brand will now be known for its skyline symbolizing its strategy focused on living spaces and well-being. Its iconography, colors, typefaces and editorial style will underscore these ideas. They give a tangible form and meaning to all the brand’s messages and contribute to projecting this positive notion of change. GETS A FACELIFT AN ENVIRONMENTAL OUTLOOK TECHNOLOGY AND INNOVATION WARMTH, COMFORT AND WELL-BEING Saint-Gobain’s new identity reflects its commitment to strengthening the brand’s visibility and creating a more emotional connection with the public. The logotype illustrates its multi-cultural vision and translates the diversity of living spaces around the worl