《成功不坠-领导人必须做出承诺》书籍中英文.pptx

??「變革～在成功高峰時」哈佛商學院新世代管理大師--唐納．薩爾來台演講，引起各界熱烈迴響，超過三千位企業人士參與演講，暢談台灣面對未來的致勝關鍵，掌握關鍵機會。演講內容精彩摘要，與讀者分享大師的前瞻洞見。成功不墜─最適者再生作 者：唐納．薩爾譯 者：李田樹/李芳齡Reality: Trapped by commitments陷入「承諾」的陷阱 Invest 投資 (RD, acquisitions, advertising)Disinvest 撤資 (exit business, kill product)Promise publicly 公開保證 (earnings guidance, goal)Assert publicly公開主張 (define market, declare enemy)Forge partnerships 形成合作夥伴 (large investor, major customer)Personnel decisions 人事決策 (hire, fire, promote)Define metrics 界定衡量標準 (success measures, compensation)詳見本書P54What do managers commit to?領導人做哪些承諾？ 詳見本書P84Benefits of commitments承諾的效益 Provide focus　聚焦Confer efficiency　效率　Build competitive advantage　　建立競爭優勢Deter competitors　嚇阻競爭對手Inspire the troops　鼓舞士氣BLINDERS眼罩FRAMES架構PROCESSES流程RESOURCES資源RELATIONSHIPS關係ROUTINES例行作業MILLSTONES重擔SHACKLES桎梏VALUES價值DOGMAS教條COMMITMENTS HARDEN僵化的承諾 會導致行動慣性BLINDERS眼罩FRAMES架構PROCESSES流程RESOURCES資源RELATIONSHIPS關係ROUTINES例行作業MILLSTONES重擔SHACKLES桎梏VALUES價值DOGMAS教條ENVIRONMENT環境改變詳見本書P90ACTIVE INERTIA行動慣性We are a growth company (Siebel Systems) 我們是成長公司Our competitors are our enemies (Compaq vs IBM)我們對競爭者瞭如指掌 Bigger is better (National Westminster) 我們是業界第一 Our brand is the product (Lego) 我們的品牌就代表產品 We do it all in house (Laura Ashley) 重要事情都自己做 Our technology is a fortress (Xerox) 我們的技術無人能及 We have a “bible” for critical processes (Banc One)我們已將重要流程寫成「聖經」We hire and promote people like us (Daewoo)我們晉用、提拔和我們一樣的人We all agree on everything (Compaq) 我們以共識決做成決策詳見本書P138The Three Steps of Transforming Commitments 轉型承諾三階段NEW FRAME新架構BLINDERS眼罩FRAMES架構PROCESSES流程RESOURCES資源RELATIONSHIPS關係ROUTINES例行作業MILLSTONES重擔SHACKLES桎梏PROCESSES流程RESOURCES資源RELATIONSHIPS關係VALUES價值DOGMAS教條VALUES價值SELECT AN ANCHOR選擇固定樁〔著力點〕SECURE IT釘牢固定樁〔著力點〕ALIGN THE REST重整組織其餘部分NEW FRAME新架構BLINDERS眼罩FRAMES架構PROCESSES流程RESOURCES資源RELATIONSHIPS關係ROUTINES例行作業MILLSTONES重擔SHACKLES桎梏PROCESSES流程RESOURCES資源RELATIONSHIPS關係VALUES價值DOGMAS教條VALUES價值1) SELECT AN ANCHORSELECT AN ANCHOR選擇固定樁〔著力點〕SECURE ITALIGN THE RESTProject-based process