爱丁堡交通运输系统品牌指导手册（2015年版）.pdfVIP

Brand Guidelines March 2015 Our brand Introduction A distinctive new approach to the transport infrastructure of Edinburgh deserves a bold new look. A whole new brand platform has been developed for ‘Transport for Edinburgh’ which has a fresh, future-focused face to show the world. A strong brand is one of the most valuable assets an organisation owns. To make it truly powerful it needs to be applied consistently so anyone dealing with Transport for Edinburgh knows who we are and what we stand for. Everyone has a part to play in doing this and bringing our brand to life. These