爱丁堡交通运输系统品牌指导手册（2015年版）.pdf

Brand Guidelines March 2015 Our brand Introduction A distinctive new approach to the transport infrastructure of Edinburgh deserves a bold new look. A whole new brand platform has been developed for ‘Transport for Edinburgh’ which has a fresh, future-focused face to show the world. A strong brand is one of the most valuable assets an organisation owns. To make it truly powerful it needs to be applied consistently so anyone dealing with Transport for Edinburgh knows who we are and what we stand for. Everyone has a part to play in doing this and bringing our brand to life. These guidelines are to help you represent our brand consistently. 2 3 Asset overview Colour palette overview Iconography Photography Transport for Edinburgh Primary / Secondary colours A snap shot of the core elements toolkit. Typefaces Lato Black ABCDEFGHIJKLMNOPQRSTUVWXYZ Transport mode colours abcdefghijklmnopqrstuvwxyz (@£$%!?)1234567890 Buses Trams Lato Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (@£$%!?)1234567890 Lato Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Transport lines Repeat pattern (@£$%!?)1234567890 Lato Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (@£$%!?)1234567890 Lato hairline ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (@£$%!?)1234567890