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CONVENIENCE: What SPECIFIC convenience can you offer the Cortex of your prospects? CORTEX LANGUAGE We are basically giving the NeoCortex everything it needs to rationalize what the other 2 brains want or need. ORDER OF AGE Reptilian: Triggering Attention This maps to “getting their mind engaged - interested - wanting to know more Mammalian: Needs - Wants - Desires Solutions or Fears and Frustrations Cortex: Logical - Rational - Justification WHY are we all Networking? WHY NETWORKING? TO GET MORE CUSTOMERS We all NEED a Consistent and Ever-Growing Steady Stream of New Customers so we can build our business and make the amount of money we’ve convinced ourselves that we deserve. For the last 20 years my sole occupation has been about “Getting Customers” for my clients. In some cases I was responsible for running and managing their entire marketing system and campaigns. In other cases I was a consultant or coach in either Internet Marketing or Business Networking. ABOUT ME After working with hundreds and hundreds of marketing networking clients, generating thousands of leads, referrals and sales, marketing all kinds of products and services, I came to a realization that merged from asking a very basic question to myself… MARKETING Search Engine Marketing - Social Media Marketing - Video Marketing What is the essence of Marketing? The word Marketing is very Abstract Advertising: Radio, Television, Print Face-to-Face Marketing - Networking - Referrals - Sales WHAT IS THE ESSENCE OF MARKETING? The Essence of Marketing is... Getting Customers In my experience, the most powerful form of marketing is... Face-to-Face - Referrals - Networking 1) You must understand how to TRIGGER your Prospects Attention… GETTING CUSTOMERS 2) How to get your prospect Focussed and Engaged… 3) How to create curiosity in the mind of your prospect… so they want to know more To be truly successful at getting customers you have to FIRST… be able to do 3 things extremely well: THE KEY TO A GRE