亚历克斯·奥斯本-详解.docxVIP

? ? ? ? ? 亚历克斯·奥斯本-详解 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? (重定向自奥斯本) 本条目包含过多不是中文的内容，欢迎协助翻译。 若已有相当内容译为中文，可迳自去除本模板。 亚历克斯·奥斯本(Alex Faickney Osborn) 亚历克斯·奥斯本(Alex Faickney Osborn,1888.5.24 - 1966.5.4):创造学和创造工程之父,头脑风暴法之父,BBDO广告公司创始人 目录 1 亚历克斯·奥斯本简介 2 Alex F. Osborn 3 亚历克斯·奥斯本的著作 4 亚历克斯·奥斯本的名言 亚历克斯·奥斯本简介 　　亚历克斯·奥斯本：创造学和创造工程之父、头脑风暴法的发明人，美国BBDO广告公司（Batten, Bcroton, Durstine and Osborn）创始人，前BBDO公司副经理。是美国著名的创意思维大师，创设了美国创造教育基金会，开创了每年一度的创造性解决问题讲习会，并任第一任主席，他的许多创意思维模式已成为家喻户晓的常有方式。所著《创造性想象》的销量曾一度超过圣经的销量。20世纪40年代，亚历克斯?奥斯本在其公司发起创新研讨。1953年和帕内斯教授在在纽约州立大学布法罗学院创办了世界上第一个创造学系，开始招收创造学专业的本科生和硕士研究生。1954年，奥斯本作为布法罗州立大学的董事会成员，促成该校建立“创新教育基金会”。 　　亚历克斯·F·奥斯本提出的最负盛名的促进创造力技法——头脑风暴法，所以大家都称他为“头脑风暴法之父”。这种方法的目的是通过找到新的和异想天开的解决问题的方法来解决问题。 Alex F. Osborn 　　Alex F. Osborn helped found Batten, Barton, Durstine and Osborn in 1919 and served as its executive vice president and general manager from 1938 to 1945 when he became vice chairman of the board. But this success and prestige at the pinnacle of the advertising industry did not satisfy his ambition completely. 　　He spent much of his life pioneering in the broader realms of idea development - teaching how to think creatively. He began with a manual he compiled on how to solve merchandising problems. This grew into the book How to Think Up and was followed by Your Creative Power, Make Up Your Mind and The Gold Mine Between Your Ears - each of which was translated into numerous foreign languages and sold widely. 　　He devoted the last decade of his life to promoting the Creative Education Foundation, which he financed by assigning to it the royalties from his books. The University of Buffalo and other universities established courses in creativity and by 1965 there existed campus courses applying his techniques in fields as far apart as architecture, animal husbandry, novel writing and police training. The Post Office Department issued a manual on the subject and the Air Force put 50,000 reserve officers through training in creative thinking on 300 campuses.