战略管理课程.pptVIP

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战略管理课程.ppt

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Principles Corporate strategy is the way a company creates value through the configuration and coordination of its multi-market activities . Value creation: It is the ultimate purpose. Configuration: Multi-market scope of the corporation (including its product, geographic and vertical boundaries) Coordination: How the firm manages the activities and businesses that lie within the hierarchy. What is corporate strategy？第九十四页，共一百四十五页。 Map of Levels of Diversification Low Levels of Diversification Single business: Dominant business: Moderate to High Levels of Diversification Related constrained: Related linked: Very High Levels of Diversification Unrelated: A A B A B C A B C A B C 第九十五页，共一百四十五页。 Levels of Diversification Low Levels of Diversification Single business: Dominant business: More than 95% of revenues comes from a single business Between 70% and 95% of revenues comes from a single business Moderate to High Levels of Diversification Related constrained: Less than 70% of revenues comes from the dominant business, And all business share product, technological, and distribution linkages. Less than 70% of revenues comes from the dominant business, And there are only limited links between businesses. Related linked: (Mixed related and unrelated) Very High Levels of Diversification Unrelated: Less than 70% of revenues comes from the dominant business, And there are no links between businesses. 第九十六页，共一百四十五页。 The Curvilinear Relationship Between Diversification and Performance Dominant Related Unrelated Business Constrained Business Performance Level of Diversification 第九十七页，共一百四十五页。 Reasons for DiversificationMotives, Incentives, and Resources for Diversification Motives to Enhance Strategic Competitiveness Economies of scope (related diversification) Sharing activities Transferring core competencies Market power (related diversification0 Blocking com