山西绵山风景区的开发现状、存在的问题及发展策略研究.docxVIP

PAGE PAGE 15 摘 要 旅游景区是旅游业的六大基本要素之一，它的地位十分重要，因此受到了大众的关注。山西绵山作为山西省的5A级景区，自然风光秀丽，历史文化悠久，旅游资源丰富，景区开发优势明显。近年来，我国旅游业的发展离不开小假日制度的实施，它在许多方面促进了社会的发展,全面改善产业结构，增加人们的就业机会，让公众消费能力得到提高,从而促进旅游业的发展。因此，近年来绵山风景名胜区的发展也有了明显的改善，但据统计显示，2019年游客接待量和旅游收入都落后于中国相同类型的山岳景点。目前，基础设施不完善的问题长期存在直接制约着景区发展的长久可持续性，产品的单一性以及特色不足的问题都是下一阶段必须要重视和解决的关键。 本文主要采取案例分析的方法，对现阶段景区发展过程中存在的各类问题进行分析，结合我国国情提出未来发展的计划，尤其强调基础建设的进一步完善，人文和品牌战略之间的相互结合有助于旅游项目的顺利开发，也对当下工作者整体的素质水平提出了更高的要求。在大数据，人工智能技术快速发展的背景之下，云数据中心的建设，可以推动生态建设水平的进一步提升，这也是我国当下局面建设小康社会的重要组成部分，在宣传方面也要逐步重视起来，大力开拓旅游市场等解决办法，促进旅游景区转型建设，充分发挥 “王牌” 牵引作用，打造景区新面貌。 关键词：绵山风景区；旅游开发；发展策略 ABSTRACT Scenic spot is one of the six basic elements of tourism, its position is very important, so it has attracted the publics attention. As a 5A level scenic spot in Shanxi Province, Mianshan mountain has a beautiful natural scenery and a long history and culture. Rich in tourism resources, the scenic area has obvious advantages in development. In recent years, the development of Chinas tourism industry is inseparable from the implementation of the small holiday system. It not only promotes the development of society in many aspects, comprehensively improves the industrial structure, increases peoples employment opportunities, improves the publics consumption ability, and thus promotes the development of tourism. Therefore, in recent years, the development of Mianshan scenic area has also improved significantly, but according to statistics, in terms of tourist reception and tourism revenue, both of them lag behind the same type of mountain scenic spots in China in 2019. At present, there are some problems in the development of scenic spots, such as imperfect tourism infrastructure, personnel management, single tourism products, lack of featured tourism products, insufficient tourism professionals, and lack of effective publicity. In view of the existing problems in the current development of the scenic spot, this paper discusses the future development of the scenic spot, and propos