电子商务全书配套教程课件完整版电子教案.ppt

全 册 课 件 延迟符 电子商务全书课件完整版ppt全套教学教程最全电子教案电子讲义（最新） Chapter 1 Introduction to Electronic Commerce 教师姓名 目录页 CONTENS 1.1 OVERVIEW OF ELECTRONIC COMMERCE 1.2 FRAMEWORK OF EC 1.3 A BRIEF HISTORY OF EC 1.4 EC INFLUENCES 1.5 DEVELOPMENT HISTORY OF CHINESE EC 1.6 THE DEVELOPMENT TENDENCY OF CHINESE EC 过渡页 TRANSITION PAGE OVERVIEW OF ELECTRONIC COMMERCE 1 Chapter 1 Introduction to Electronic Commerce OVERVIEW OF ELECTRONIC COMMERCE 01 Electronic commerce, commonly written as eCommerce or e-commerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transactions life cycle, although it may also use other technologies such as e-mail. Chapter 1 Introduction to Electronic Commerce OVERVIEW OF ELECTRONIC COMMERCE 01 E-commerce businesses may employ some or all of the following: •Online shopping web sites for retail sales direct to consumers •Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales •Business-to-business buying and selling •Gathering and using demographic data through web contacts and social media •Business-to-business electronic data interchange •Marketing to prospective and established customers by e-mail or fax (for example, with newsletters) •Engaging in pretail for launching new products and services •Online financial exchanges for currency exchanges or trading purposes Chapter 1 Introduction to Electronic Commerce Network level 01 Information publishing level and information transmission level 02 Business serv