新时代浙江省互联网产业商业模式及其发展趋势研究3.0.docxVIP

新时代浙江省互联网产业商业模式 及其发展趋势研究 摘要 为了进一步探究互联网产业的商业模式及其发展趋势，本文以浙江省互联网产业的商业模式为研究对象，运用案例分析法进行研究。本文共分为三个部分，首先从主流商业模式、新兴商业模式两个层面分析当前浙江互联网产业的商业模式现状；其次从企业和用户视角分析了浙江互联网产业商业模式的竞争力；第三部分分别从模式创新和技术创新两个角度探究浙江互联网产业商业模式的发展趋势。 通过对新时代浙江省互联网产业商业模式及其发展趋势的研究，本文得出如下结论：第一，平台类和共享型商业模式是当前浙江互联网产业的主流商业模式，众筹和O2O商业模式是新型商业模式。第二，从企业视角看，浙江省的互联网产业电子商务发展迅猛且独具特色，与传统产业融合较好，但也存在自主创新能力相对欠缺，互联网产品的制造业发展状况不佳，不正当竞争问题频发等不足。从用户视角看，浙江省的互联网产业有效整合社会资源，全面提升了省内的信息化水平，但也存在缺乏对用户信息的保护等问题。第三，从发展趋势来看，浙江互联网产业商业模式的创新将带来用户需求定位、产品或服务价值定位、盈利模式的改变；技术的创新将对产业发展和智慧城市建设带来重要影响。 关键词 互联网产业；商业模式；发展趋势 Research on the business model and development trend of Zhejiang Internet industry in the new era Abstract In order to further explore the business model of the Internet industry and its development trend, this paper takes the business model of the Internet industry in Zhejiang Province as the research object, using case analysis method. This paper is divided into three parts. Firstly, it analyzes the current business model of Zhejiang Internet industry from the mainstream business model and emerging business model; secondly, it analyzes the competitiveness of Zhejiang Internet industry business model from the perspective of enterprises and users; thirdly, it explores the development trend of Zhejiang Internet industry business model from the perspective of model innovation and technology innovation 。 Through the research on the business model and development trend of Zhejiang Internet industry in the new era, this paper draws the following conclusions: first, platform and sharing business model are the mainstream business model of Zhejiang Internet industry, crowdfunding and o2o business model are the new business model. Second, from the perspective of enterprises, e-commerce in Zhejiang Internet industry develops rapidly and has its own characteristics, which is well integrated with traditional industries. However, there are still some deficiencies, such as the relative lack of independent innovation ability, the poor development of the ma