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Five scenarios for the
future of retail banking:
Building strength
amid transition
+
RETAIL BANKING 2025 AND BEYOND
3 | PwC | Retail Banking 2025 and Beyond
Foreword
Dear reader,
A few decades ago, retail banking was a straightforward business. Customers made
basic transactions at the branch office, stored their valuables in a safe deposit box
and turned to their local bank manager for advice. Today, none of this is true. Many
customers don’t want to set foot in a branch, their valuables are digital, and they turn to
friends and social media for financial advice. It’s no exaggeration to say that ten years Eugénie Krijnsen
from now, retail banking as we have known it could be irrelevant. Industry Lead, Financial Services
Partner, PwC Netherlands
Our goal in authoring this report is to highlight the massive scope of change that is
underway in retail banking and to explore how these changes could unfold in the coming
decade. To do this, we developed five hypothetical scenarios for the future of the sector.
These scenarios, which are grounded in trends that have already begun playing out,
point to three priority areas where banks should take proactive steps immediately to
adapt before the changes that are in motion overtake them.
The industry’s future is perilous for those who aren’t prepared but exciting for those who Roberto Hernandez
are. We hope these insights help you to ensure that your organisation remains safely and
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