服务管理：运作、战略与信息技术(原书第9版)教师手册MGH 9thIM_10 Global_new.docVIP

Chapter 10 Globalization of Services Chapter 10 Globalization of Services PAGE 170 PAGE 159 158 CHAPTER 10 GLOBALIZATION OF SERVICES TEACHING NOTE Successful service innovations involve two fundamental growth strategies: (1) duplication of the service in different geographical locations with multiple sites called a focused network strategy or (2) incorporation of new services at the original site, which results in offering a group of multiple services called a clustered service strategy. Some services combine both approaches and create a diversified network. Franchising is a common metho