2021晋江正荣府品牌发布会（一府将至 荣耀而来主题）活动策划方案.pptxVIP

正晋江正荣府品牌发布盛典荣Jinjiang zhengrongfu product release BRAND launch时间：2021年主会场：Zheng rongPART01策略导入Policy import最契合产品价值Most suitable for product value我们以项目价值为基准点，通过打造最契合产品价值的发布会活动将产品定位与价值向媒体及社会大众进行传播We take the value of the project as the benchmark, through creating the most suitable launch activities for the product valueSpread the product positioning and value to the media and the public站 在 城 市 的 高 度The creation of a new life - moving lines创 造 城 市 新 封 面The creation of a new life - moving lines千亿正荣 - 载誉而来ZR Come with honor23载人居精炼，履迹全国34城，匠造200余座标杆项目He has built more than 200 benchmark projects in 34 cities in China。Locating the golden lifeline of urban development, presenting 12 years of excellent education resources to Jinjiang peopleCultural products present to zhengrongwang family and create the context of residential institutions with urban cover城市中轴 - 敬献芯贵Central axis the city定址城市发展黄金命脉，以12年优教绝版资源礼献晋江人民He has built more than 200 benchmark projects in 34 cities in China。Locating the golden lifeline of urban development, presenting 12 years of excellent education resources to Jinjiang peopleCultural products present to zhengrongwang family and create the context of residential institutions with urban cover 学府环伺 - 门第书香sity Scholarly family文化臻品献礼正荣望族，打造城市封面的住宅学府文脉门第He has built more than 200 benchmark projects in 34 cities in China。Locating the golden lifeline of urban development, presenting 12 years of excellent education resources to Jinjiang peopleCultural products present to zhengrongwang family and create the context of residential institutions with urban coverSTRATEGIC RELEASER以符号制造声量将“学府校门”作为发布会符号以文化学府之名，选取经典“校门”元素作为产品标志《打造一场文化有调性的产品发布会》ART LINE01一府将至 荣耀而来活动主题—Activity ThemeSummary022021年3月xx日活动时间—Activity TIME03中国 · 晋江 佰翔酒店活动地点—Activity location概 述04领导、客户、媒体等参与对象—Participant ObjectHIGH LIGNT“中国知名艺术团厦门六中合唱团阿卡贝拉经典演绎学府艺术生活01Library Experience Hall全感沉浸式书香文脉体验馆打造2021首场澎湃视觉概念体验02”特色书香体验馆DANCING OFFECT“特色跨界演绎跨界联袂教育机构以校园之名诵读《芯城赋》03PART02宣传规划Publicity planning宣传节点铺排活