伯曼 零售管理（第13版）berman_rm13_ppt_13.pptxVIP

Retail Management: A Strategic ApproachThirteenth EditionChapter 13Operations Management: Operational DimensionsCopyright ? 2018, 2014, 2012 by Pearson Education, Inc. All Rights Reserved Learning Objectives13.1 To describe the operational scope of operations management13.2 To examine several specific aspects of operating a retail business: operations blue-print; store format, size, and space allocation; personnel utilization; store maintenance, energy management and renovations; inventory management; store security; insurance; credit management; computerization; outsourcing; and crisis management Operations ManagementOperations management is the efficient and effective implementation of the policies and tasks that satisfy a retailer’s customers, employees, and management (and stockholders, if publicly owned). Omni Channel Retail: Digital StorePlease click URL to view:/retail Operational Decisions (1 of 3)What operating guidelines are used?What is the optimal format and size of a store? What is the relationship between shelf space, shelf location, and sales for each item in the store?How can personnel be matched to customer traffic flows? Would increased staffing improve or reduce productivity? What impact does self-service have on sales? Operational Decisions (2 of 3)What effect does the use of various building materials have on store maintenance? How can energy costs be better controlled? How often should facilities be renovated?How can inventory best be managed?How can the personal safety of shoppers and employees be ensured? Operational Decisions (3 of 3)What levels of insurance are required?How can credit transactions be managed most effectively?How can computer systems improve operating efficiency?Should any aspects of operations be outsourced?What kind of crisis management plans should be in place? Operating A Retail BusinessOperations BlueprintStore Format, Size, and Space AllocationPersonnel UtilizationStore Maintenance, Energy Mgt., RenovationsInventor