商务写作销售信函.ppt

Sales Letter第一页，共三十一页。 第二页，共三十一页。 Sheer velvet stocking：super-elastic and highly-transparent第三页，共三十一页。 AdvertisementSeoul, the soul of Asia.Fresh-up with Seven-up.Connecting People. 科技以人为本.（Nokia）Impossible is nothing. (Adidas)第四页，共三十一页。 Sales Lettera particular kind of commercial letterpurpose: expand business persuade customers 第五页，共三十一页。 A good sales letter will help you to make profits, expand your business scope and raise the commercial image and reputation of your company. But a poor sales letter will probably make you suffer from a heavy loss of orders and opportunities.第六页，共三十一页。 (1) catch the reader’s Attention,(2) arouse their Interest,(3) stimulate their Desire,(4) induce their Action of purchase.The Principle of AIDA第七页，共三十一页。 1.介绍促销商品,使对方产生兴趣to be made of, to be popular with customers, to sell well, to meet with warm reception,To be moderate in price, elegant in style, matching in colors and skillful in workmanshipWriting Steps第八页，共三十一页。 2 商品比较,体现本商品的优势To compare favorable withTo be superior/ inferior to … in …To make a comparison of …in respect to第九页，共三十一页。 3.优惠条件to give …the first chanceto grant/allow/give ….a….discount4,劝导客户最终行动to be acceptable toto deem it to one’s advantage to do(to advise …to work fast第十页，共三十一页。 Sample: Introducing Fashionable Photo Album Guangbo Group Co., Ltd. 501Youngor Ave., Ningbo 315000, ChinaMay 25, 2006Wal-Mart Stores, Inc.Bentonville, Arkansas 72716-8611U.S.A.Dear Sir,We are a modern enterprise group, mainly engaged in 第十一页，共三十一页。 the office stationery, printing paper product, plastic product as well as import/export trading. As a new and high-tech enterprise, we have become one of the Top 500 private enterprises and one of the most competitive suppliers of stationeries in China. Our company gained such honors successively as Chinese Famous Trademark, China Top 10 Stationery Brands,第十二页，共三十一页。 and the First Paper Stationery Licensee of 2008 Beijing Olympic Games.OfficeMax Inc. has informed us that you are