名俗旅游的开发与保护.pdfVIP

名俗旅游的开发与保护 摘要 伴随社会的发展和人们物质水平的提高，人们对生活的需求已从对物质层次的追求 转向精神层面的追求，因此旅游就成为一种重要的生活需求。作为民俗旅游，就是让游 客获得高层次的精神享受，释放工作生活中的压力，使娱乐休闲和旅游有机地结合，给 游客提供个性化的旅游体验, 留下深刻印象, 提高游客的满意度, 才能不断吸引游客。 本文通过分析民俗旅游在当地如何因地制宜地运营，发现哪些问题需要被关注，根 据游客满意度去发现民俗旅游在运营过程中有竞争力的项目、亟待改善的项目，从而向 民俗旅游的管理方提供下一步的经营策略，提升游玩服务的水平，增加民俗旅游项目的 吸引力，延长民俗旅游的生命周期，最终为国内民俗旅游产品应如何在后疫情时代突出 重围提供一定参考。 关键词：满意度；民俗旅游；客户 1 abstract With the development of society and the improvement of peoples material level, peoples demand for life has changed from the pursuit of material level to the pursuit of spiritual level. Therefore, tourism has become an important demand for life. As a folk tourism, it is to enable tourists to obtain high-level spiritual enjoyment, release the pressure in work and life, organically combine entertainment, leisure and tourism, provide tourists with personalized tourism experience, make a deep impression, and improve tourists satisfaction, so as to continuously attract tourists. This paper analyzes how folk tourism operates according to local conditions, finds out what problems need to be paid attention to, and finds the competitive projects and projects to be improved in the operation process of folk tourism according to the satisfaction of tourists, so as to provide the management of folk tourism with the next business strategy, improve the level of tourism services, increase the attraction of folk tourism projects and prolong the life cycle of folk tourism, Finally, it provides some reference for how domestic folk tourism products should stand out in the post epidemic era. Key words: satisfaction; Folk tourism; customer 2 目