帕梅拉-欣德勒-管理研究方法（英文版·第13版）Schindler_CH_16_Accessible.pptxVIP

Business Research MethodsThirteenth EditionPamela S. SchindlerChapter 16STAGE 5: RESEARCH REPORTS: SUPPORTED INSIGHTS AND RECOMMENDATIONS?2019 McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education. Learning Objectives (1 of 2)Understand . . . How changes in business and technology are changing research reporting.How to plan an audience-centric report using audience analysis.Different report structures and why each is used.The types and specifications of various types of reports. Learning Objectives (2 of 2)Understand . . . The organizational frameworks for reports.Visualization and how to effectively use different support materials.The role of compilation, practice, and delivery to achieving audience effect.The ethical considerations in reporting research results. Research Thought Leader“If you’re navigating a dense information jungle, coming across a beautiful graphic or lovely data visualization is a relief. It’s like coming across a clearing in the jungle.”David McCandless British data journalist, information designer, and author Reports and the Research ProcessJump to long description Relationship of Data to InsightsBy Brent Dykes, Director of Data Strategy at DomoJump to long description Audience-Centric Report PlanningJump to long description Audience AnalysisAudience CompositionResearch Question KnowledgeResearch PredispositionsRecommendation EffectsDesired Audience EffectSupplemental Purposes Sample Audience Profile (1 of 2) Sample Audience Profile (2 of 2) Research PredispositionsAttitudes and BeliefsSelective PerceptionAgreement/DisagreementClarity/ConfusionExperienceOpenness to change Audience BiasesConfirmation BiasAnchoring BiasConformity BiasSurvivorship BiasLoss-aversion Bias Report StructureOral onlyWritten OnlyOral-plus-Written Shareable Reports in the form of Infographics are increasing (1 of 3)Ju