王琼《跨境电商实用英语（第2版）》《跨境电商英语》A卷答案和评分标准.docxVIP

PAGE PAGE 3 《跨境电商英语》期末试卷（A） 参考答案及评分标准 Part 1. Useful Expressions (共15小题，每小题1 分, 合计15 分) 1.expected profit 2. corporate culture 3. market campaign 4. social media 5. store description 6. keyword 7. wholesale price 8. data analysis 9. attribute word 10. target customer 11. logistics 12.customer service 13. flow words 14. brand style 15. transaction volume Part 2. Translation（共6小题，16-20题每小题3分，21题10分, 合计25分） 16. The construction of industrial parks plays a crucial role in city’s sustainable development. 17. In the event of difficulties, please do not hesitate to contact our Customer Service Department. 18. The platform has given its approval for an investigation into the dispute. 19. China’s Cross-border E-commerce will be likely to maintain rapid growth in the next few years. 20. Dissatisfied customers can return the product for a full refund. 21. 首先就要有适宜通过并且适合通过航空快递运输的商品。这些商品基本符合下面的条件：体积较小,主要是方便以快递方式运输，降低国际物流成本；附加值较高,价值低过运费的单件商品是不适合单件销售，可以打包出售；具备独特性，在线交易业绩佳的商品需要独具特色，才能不断刺激买家的购买；价格较合理：在线交易价格若高于产品在当地的市场价，就无法吸引买家在线下单。 第16-20小题翻译评分细则如下： 1）每句3分。译文正确，结构、语法和用词无错误，给3分； 2）句子结构错误扣1-2分。语法和用词错误酌情扣0.5-1分； 第21小题翻译评分细则如下： 1-4分 翻译条理不清，表达思想不清楚，有较多的严重语言错误。 5-7分 翻译基本切题，有些地方表达思想不够清楚，有一定的语言错误。 8-10分 翻译切题。表达思想清楚，连贯性好。基本上无语言错误或少量错误。 Part 3. Reading Comprehension (共15小题，每小题2 分, 合计30 分) 22 23 24 25 26 27 28 29 30 31 T F T F F T F F F T 32 33 34 35 36 T F F T T Part 4. Writing（共3小题，37-39题每小题10分, 合计30分） 37. Dear friend, The lady’s handbag you are interested in is this year’s latest style. The detailed size is 30cm (Length)*25cm (Height)*18cm (Width). You can learn more information about it from the picture we attached below. We have this item in stock and we will arrange the delivery within 24 hours once you place an order. I hope to hear from you soon. Best Regards, xxx 38. Dear friend,? Thank you for your interest in our children’s toys. Our toys are excellent in quality and low in price. If you would like to place one order for many items,