奥林匹克双语课堂.pptxVIP

奥林匹克双语课堂读书笔记模板目录内容摘要思维导图0201目录分析读书笔记0304精彩摘录作者介绍0605思维导图本书关键字分析思维导图奥林匹克课堂奥林匹克教育奥林匹克运动方面媒体顾拜旦体育主题国际奥委会奥林匹克现代艺术中国起源体育问题思想内容摘要内容摘要奥林匹克教育与媒体建立和保持良好的关系很重要。国家奥委会的媒体官员和体育主管机构不仅在体育方面，而且在奥林匹克主义价值和奥林匹克教育方面也精通这些事务。奥林匹克运动教育的效果一部分要借助媒体。例如，英国奥委会委托一些奥林匹克的权威人士，每月出席一次BBC的周末体育节目中，保证了在整个一年当中，对体育界人士作了一次简介。BBC的5频道也制作了一个名为“奥林匹克之梦”的节目，着重于奥林匹克学院所有方面的工作，包含了奥林匹克基金会和奥林匹克教育的开展情况等。目录分析Theme 1 The Olympic IdeaOlympism-a universal social philosophyIntroduction:The Olympic IdeaThe idea of Pierre de CoubertinTheme 1 The Olympic IdeaThe philosophical Anthropology of OlympismThe Ideas of Kalos Kogathos and AreteTheme 2 Olympic HistoryTheme 3 Olympic EducationOne NOC:The British Olympic AssociationIntroductionThe Olympic CharterAims of the British Olympic AssociationTheme 4 Sport,Art and the OlympicsTheme 5 Olympic in ChinaFigures in Chinas Earliest Relationship with the IOC,1922～1949Origins of International Sport in ChinaChinas Earliest Participation in the Olympic Games,1932～1948Theme 5 Olympic in ChinaPostscriptConclusionThemes 6 Olympic in ChinaPrefaceMao and the United StatesThemes 6 Olympic in ChinaThe Origin and Meaning of Ping-Pong DiplomacyThe PRCs Return to the Olympic FamilyReading:Olympic MarketingOlympic Education in ChinaOlympics and the Mass MediaOlympic Education in ChinaIntroductionCoubertins IdeologyThe Guiding Principles of Olympic EducationCurrent Need for Educational Reform in ChinaWhat Olympic Education Values Can Contribute to ChinaThe Difficult Genesis of School Olympic Education Practice in ChinaGovernment-sponsored Olympic EducationOlympic Education Model SchoolsSchool Olympic Education ActivitiesOlympic MarketingIntroductionWhat is Olympic MarketingOrganizational environmentEconomic environmentCultural environmentPolitical environmentOlympic marketing organization and sources of revenueOlympics and the Mass MediaIntroduction:What are the mass media?The Olympic Games as a cultural product主题1奥林匹克理念顾拜旦的体育观3奥林匹克思想1奥林匹克主义的人类学思想4奥林匹克主义的普世价值2卡洛斯Kogathos he Arete的思想5主题2奥林匹克历史Pindar介