资料课件详解5月ecco social listening report.pdf

CATALOGUE • Weibo Social Listening •KOL ysis Share Of Voice Weibo cloud ysis Sentiment ysis Influence Weibo cloud ysis •Other digital media Hot Topic Share Of Voice Fans ysis Media volume Influence User attention • WeChat Social Listening Share Of Voice Official WeChat ysis Hot Topic Key Glossary Items Definition Fans Total amount of users following ECCO Forward The total amount of times ECCO’s Weibo content being retweeted. a)Total amount of times ECCO’s Weibo content:forward ,comments and likes In ction b)Total amount of times ECCO’s Wechat content , luding likes,favorite and sharing. Open rate (Only Wechat) The Percentage of the total amount of number readers/subscribers Reading numbers(Only The total amount of times ECCO’s Wechat content being read. WeChat) In ction of WeChat Total sharing, likes and favorites Likes The total amount of times, which citizen likes. Favorites The total amount of times, which citizen collect The proportion of positive/neutral/negative opinions or attitude of the public towards Sentiment ECCO’s social content Share of voice The total account(official and non official) that mentioned ECCO The total mentioned numbers of ECCO on Weibo Buz