汽车服务业(汽车后市场)外文文献.pdfVIP

毕业论文外文文献 TThhee CCoommppeettiittiivvee DDyynnaammiiccss iinn tthhee AAuuttoommoottiivvee AAfftteerrmmaarrkkeett:: BBrraannddeedd PPrroodduuccttss aanndd PPrriivvaattee LLaabbeell PPrroodduuccttss TTHHEE BBUU IINNEE CCAA EE Throughout the automotive aftermarket industry,senior executives are facing the reality of private brands. Similar dynamics exist outside of the automotive aftermarket and are intensifying in other sectors, such as traditional consumer goods. Also known as “private  label” and referred to across many consum-