yoox 0213建筑内容简介及目标消费者媒体竞争对手分析定位与策略打造wow品.pdfVIP

Content • Briefing Objective • Consumer, Media Competitor ysis • Positioning Strategy • Branding n to Create WOW • Ongoing Media/KOL Outreach to Sustain Awareness • Team Budget Briefing Objective Understanding Your brief •Boost AWARENESS of and as the leading international fashi ailers in and TOP-OF-MIND CHOICE for online fashion purchase among fashion enthusiasts. •Create CLEAR POSITIONING of and ommunicatio