CRM与垂直应用RM完整版.pptxVIP

Building a Business Case for;CRM projects are being eliminated from the corporate agenda;Building a comprehensive case for CRM;Customer Relationship Management (CRM) Building Blocks;Where is product customization in this illustration? Where are strategic services in this illustration?;A Customer Conversation is Critical;Building a comprehensive case for CRM;Context Determines Business Case;Levels of CRM development/readiness;Measures of CRM readiness;Preparedness for CRM;Big Bang vs. Small Increments;Companies’ CRM Initiatives Vary Widely;Building a comprehensive case for CRM;Key elements of t