2023年公共英语二级考试高级试题及答案 .pdfVIP

2023 年公共英语二级考试高级试题及答案 2023 年公共英语二级考试高级试题及答案 1. Customer relations should be responsible for all of the following EXCEPT ______. A. the quality of product or service B. customer inquiries and plaints C. finding new resources for the pany D. attracting new customers 2. What is the major feature of a global marketing strategy? A. Uniformity B. Flexibility C. Localization D. Diversity 3. What is meant by “consideration” in a contract? A. An item of considerable value given to the other party. B. An item of value given to the other party. C. Money in exchange of goods. D. Careful thinking before signing a contract. 第 1 页 共 4 页 4. Which of the following is NOT true? A. Packaging means more than the boxes, wrappings and other materials that go round the physical product. B. Packaging can change the quality of a product. C. Packaging can change a product in the minds of consumers. D. Packaging can help to open larger markets. 5. To be a wise customer, we must evaluate ______ and choose to buy what is ______. A. the price; the cheapest B. the product quality; of top quality C. the total product offer; of the best value to us D. the after-sale service; provided with the best after-sale service 6. The most major function of money is ______. A. a store of value B. the unit of account C. the medium of exchange D. a standard of deferred payment 7. ______ points to the advantages of the advertiser’s product over peting products. 第 2 页 共 4 页 A、Primary-demand advertising B、parative advertising C]Direct-action advertising D、Institutional advertising 8. When a person insures something, the written agreement between the insurer and the insured is called _______. A. insurance policy B. claim C. liability D. auto insurance