说明讲稿课件.pdfVIP

AGENDA

1./ACTIVATIONSTRATEGY

2./BEIJINGNNNING

3./SHANGHAINNNING

4./KOL

5./MEDIAPARTNER

6./KPI

01/ACTIVATIONSTRATEGY

ACTIVATIONSTRATEGY

•FollowingthesuccessfulTGLEhinain2015,thecollaborationbetweenOOS

andRafaelNadalwillcontinuebringingOOS’stopqualityandhealthylifestyleto

consumers.

•Wewilldeployintegratedmarketingapproaches,ludingmediarelation,

mediapartneradvertising,O2Odigitaln,etc,toengagemore

consumersattentionandreaseOOSfurtherawarenessintargetconsumers.

MediarelationMediaPartnerBrandAmbassador

MEDIARELATION

ForthemediaactivationofNadal’sbeingOOSbrandambassador,wepropose3

approachestoengagetargetmedia,andleveragemediatohelprease

OOS’sawarenessofhealthylifestyleintargetconsumers.

MediaEventMediaInterviewMediaPartner

POSSIBLEANGLES

OliveOilsfromSpain,

OliveOilsfromSpain,

thehealthySpainlifestyleintroducedby

Oneofthebestoliveoilintheworld

RafaelNadal

•OliveOilistheessenceoftheMediterranean•Spainistheworldleaderintermsofquality,

Dietandasymbolofavaried,deliciousandproduction,saleandexportofoliveoils.

healthywayofeating,andbyextension,

lifestyle.•Withaageannualproductionof1.4

milliontons,Spainaccountsfor50%ofthe

•Asthetoptennisyer,RafaelNad