【TikTok市场运营】2023Q4CPC数据-亚马逊沃尔玛全球电商行业基准数据.pptx

目录

SPCPCincreases11.7%YoYSPEND亚马逊美国市场关键数据2023Q4CPCREPORTSBCTRdecreases14.8%YoY

2023Q4CPCREPORTPACVUE.CN 6BOOKYOURDEMOTIME/CHANGECTRCPCACOSROASeCPMBRANDAVGDAILYSPEND2022-Q40.31%$1.2019.74%$5.06$3.67.............2023-Q10.34%$1.1820.25%$4.94$3.99......2023-Q20.34%$1.3019.63%$5.09$4.45................2023-Q30.34%$1.3319.29%$5.18$4.55..........2023-Q40.32%$1.3419.99%$5.00$4.30.............QoQChange-5.9%0.8%3.6%-3.5%-5.5%18.0%YoYChange3.2%11.7%1.3%-1.2%17.2%17.7%QuarterlyDataSPONSOREDPRODUCTSADS----PositiveChange----NoChange----NegativeChangeAmazonBenchmarksTIME/CHANGECTRCPCACOSROASeCPMBRANDAVGDAILYSPEND2022-Q40.54%$1.6324.30%$4.11$8.78.............2023-Q10.51%$1.5326.09%$3.83$7.85......2023-Q20.52%$1.5725.00%$4.00$8.10................2023-Q30.51%$1.6624.36%$4.10$8.42..........2023-Q40.46%$1.6624.13%$4.14$7.67.............QoQChange-9.8%0.0%-0.9%1.0%-8.9%19.8%YoYChange-14.8%1.8%-0.7%0.7%-12.6%8.2%SPONSOREDBRANDSADS----PositiveChange----NoChange----NegativeChange

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CYBER5Cyber5AvgCPCup12%2023假日季回顾Cyber5AvgROASdecreases12%2023HOLIDAYSPOTLIGHT

PACVUE.CN

品类趋势CPC2023Q4CATEGORYSPOTLIGHT

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PACVUE.CN

PACVUE.CN

PACVUE.CN

SPConversionRateup14.4%ROAS亚马逊欧洲市场关键数据SBAdSpendup10.2%2023Q4REGIONALSPOTLIGHT

PACVUE.CN

PACVUE.CN

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