感恩X周年答谢会专项方案.doc

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感恩X周年答谢会

策划方案

(模板)

产品市场推广

二零零八年九月

目录

第一章活动介绍··········································································3

活动专题·················································································3

活动形式·················································································3

活动规模·················································································3

活动意义·················································································3

活动日程表··············································································3

第二章总体布署··········································································4

1.活动现场步骤控制及筹备··································································4

2.费用预算················································································5

第三章会务准备·········································································5

1.会场部署················································································5

2.会场部署物品说明········································································5

3.总部和服务单位分工支持··································································6

第四章活动后续工作······································································6

1.宣传传输················································································6

2.用户销售跟踪············································································6

3.费用支持和报销··········································································6

第一章活动介绍

一.活动专题:

专题:相伴成长

副标题:感恩X周年答谢会

二、活动形式:

大规模答谢会――新品体验/政策解读、年结服务、优异用户颁奖等;

相关会议气氛活跃:

互动式兑换奖品

资料袋寻宝行动(在特定资料袋中资料里夹带礼品券,提倡用户认真翻阅产品相关资料);

三、活动规模:

活动100-200人左右,以自助晚宴形式;

四、活动目标

1.沟通和加深同用户感情,要以答谢老用户为主,邀请用户关键以70%老用户,30%新用户,以老带新进行产品推荐,做到口碑营销;

2.在行业内深入奠定和强化XX美容院品牌号召力和话语权

3.为企业打造一个强大公关营销平台,为XX美容院以后市场营销工作铺路

4.回馈各界对企业发展关心支持,同时也向业界展现企业未来战略计划和发展愿景。

五、活动日程表:2小时

时间

活动日程

备注

13:30—14:00

参会用户签到(发放产品资料、小礼品或调查表等)

签到时播放样板用户、小型事业部AV、

PartI:成立俱乐部

14:00—14:05

主持人致开场白,宣告“XX俱乐部”成立

介绍资料袋寻宝行动

14:05—14:15

介绍俱乐部章程、活动等

14:15—1

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