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感恩X周年答谢会
策划方案
(模板)
产品市场推广
二零零八年九月
目录
第一章活动介绍··········································································3
活动专题·················································································3
活动形式·················································································3
活动规模·················································································3
活动意义·················································································3
活动日程表··············································································3
第二章总体布署··········································································4
1.活动现场步骤控制及筹备··································································4
2.费用预算················································································5
第三章会务准备·········································································5
1.会场部署················································································5
2.会场部署物品说明········································································5
3.总部和服务单位分工支持··································································6
第四章活动后续工作······································································6
1.宣传传输················································································6
2.用户销售跟踪············································································6
3.费用支持和报销··········································································6
第一章活动介绍
一.活动专题:
专题:相伴成长
副标题:感恩X周年答谢会
二、活动形式:
大规模答谢会――新品体验/政策解读、年结服务、优异用户颁奖等;
相关会议气氛活跃:
互动式兑换奖品
资料袋寻宝行动(在特定资料袋中资料里夹带礼品券,提倡用户认真翻阅产品相关资料);
三、活动规模:
活动100-200人左右,以自助晚宴形式;
四、活动目标
1.沟通和加深同用户感情,要以答谢老用户为主,邀请用户关键以70%老用户,30%新用户,以老带新进行产品推荐,做到口碑营销;
2.在行业内深入奠定和强化XX美容院品牌号召力和话语权
3.为企业打造一个强大公关营销平台,为XX美容院以后市场营销工作铺路
4.回馈各界对企业发展关心支持,同时也向业界展现企业未来战略计划和发展愿景。
五、活动日程表:2小时
时间
活动日程
备注
13:30—14:00
参会用户签到(发放产品资料、小礼品或调查表等)
签到时播放样板用户、小型事业部AV、
PartI:成立俱乐部
14:00—14:05
主持人致开场白,宣告“XX俱乐部”成立
介绍资料袋寻宝行动
14:05—14:15
介绍俱乐部章程、活动等
14:15—1
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