品牌授权协议书.docx

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品牌授权协议书

brandauthorizationagreement

between

[brandowner]

[brandowneraddress]

[authorizedparty]

[authorizedpartyaddress]

date:[insertdate]

agreementoverview:

Thisbrandauthorizationagreement(the“agreement”)ismadeandenteredintoasofthedateabovebyandbetween[brandowner](“brandowner”)and[authorizedparty](“authorizedparty”).Thebrandowneristheownerofcertainbrands,trademarks,andintellectualpropertyrights(the“brand”).Theauthorizedpartydesirestoobtainauthorizationfromthebrandownertousethebrandinconnectionwithcertainproductsandservices.

Thepartiesherebyagreeasfollows:

grantofauthorization:

1.1thebrandownerherebygrantstotheauthorizedpartyanon-exclusive,worldwide,androyalty-freelicensetousethebrandinconnectionwiththeauthorizedparty’sproductsandservices,subjecttothetermsandconditionsofthisagreement.

1.2theauthorizedpartyshallhavetherighttousethebrandonitsproducts,packaging,marketingmaterials,andwebsites,inaccordancewiththebrandowner’sbrandguidelinesandtrademarklicensingpolicies.

1.3theauthorizedpartyshallnotusethebrandinanymannerthatisinconsistentwiththebrandowner’sbrandimage,reputation,ortrademarklicensingpolicies.

termsandconditions:

2.1thetermofthisagreementshallcommenceonthedateaboveandshallcontinueforaperiodof[insertterm],unlessearlierterminatedasprovidedherein.

2.2theauthorizedpartyshallcomplywithallapplicablelaws,regulations,andindustrystandardsinconnectionwithitsuseofthebrand.

2.3theauthorizedpartyshallnotusethebrandinconnectionwithanyproductsorservicesthatareillegal,harmful,oroffensive,asdeterminedbythebrandownerinitssolediscretion.

2.4theauthorizedpartyshallnotusethebrandinanymannerthatdisparagesordiscreditsthebrandownerorthebrand.

2.5thebrandownerreservestherighttorevokeorterminatethisag

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