全球电子商务市场前景及投资研究报告-培训课件外文版2024.5，拼多多，淘宝，京东，亚马逊.pdf

INDUSTRIESMARKETS

eCommerce:marketdata

analysis

MarketInsightsreport

August2023

TheDigitalMarketInsightsprovidedataforadeepunderstandingofthe

eCommercemarket

Introduction

TheeCommercemarkethasevolvedfromasimplealternativetobrick-and-mortar

retailtoashoppingecosystemthatinvolvesmultipledevicesandstoreconcepts.

Customersareofferednumerousnewapproachestoshoppingtointegrateinto

theirlives.DespitetheslowingofChina’seconomy,ashiftinpurchasingpower

fromtheU.S.andEuropetoChinaandSoutheastAsiahasbegun,fueledbythe

growingnumberofconsumersgainingaccesstoeCommerce.Thisdevelopmentis

duetoincreasingpurchasingpowerandinternetpenetration,especiallyonmobile

devices.

Withthisreport,weprovideacomprehensiveoverviewofthestateofthe

eCommercemarketasitistodayaswellasaprognosiswithdetailedinformation

on8marketsandtheir36differentmarketcategoriesintheareasofElectronics,

Fashion,Toys,HobbyDIY,Furniture,Beauty,Health,PersonalHouseholdCare,

Food,Beverages,andMedia.Inadditiontoallrelevantmarketfiguressuchastotal

andaveragerevenuesperuserandusernumbersfortheyearsfrom2017to2027,

wealsogivedetailedinsightsintocurrenttrends,keyplayers,andimportant

backgroundinformationontheeCommercemarket.Incomparisontoourprevious

report,wehaveaddedinformationabouttheeffectsoftheRussia-Ukrainewarin

ournumbers.

2

Sources:MarketInsights2023

Agenda

MarketOutlookMarkets

Overview4Electronics48

Marketsize6Fashion