成果活动campaign weekly performance 0518-0524oap竞选.pptxVIP

OAPCampaignWeeklyPerformance2014/05/18-2015/05/24

GWcampaignperformance

GWMOPerformanceGWCampaignWeekly(0518-0524)QQvideoQQmusicDirectTrafficSourceEfficiencyVisits31,9656,68625,23643UserFriendlinessBounceRate83.18%85.91%82.46%88.37%ConsumerAffinityAvg.Time1m32s1m26s1m34s0m18s%ReturnVisit74.31%72.75%74.68%97.67%Convresion%TOEC311172940ECConversion%0.97%0.25%1.17%0.00%NewRegistration346270RegisterRate0.11%0.09%0.11%0.00%

GWOAPSitePerformanceGWCampaignWeekly(0518-0524)QQPCladyYokaHaibaoOnlyladySelfElleYoukuSEMDirectReferralTrafficSourceEfficiencyVisits823,285122,892103,173101,74779,79662,13050,75345,19537,76613,127144,41961,139UserFriendlinessBounceRate66.10%87.22%56.72%55.80%29.56%56.22%45.26%53.35%89.30%84.63%83.15%82.36%ConsumerAffinityAvg.Time1m56s0m47s2m32s1m18s2m46s2m01s1m42s1m36s2m12s2m33s1m19s1m13s%ReturnVisit14.80%9.98%4.54%39.14%7.30%21.55%13.21%60.29%2.88%19.62%3.44%4.15%Convresion%TOEC22,0538,1708,68581,3366921,94510183134231659ECConversion%2.68%6.65%8.42%0.01%1.67%1.11%3.83%0.02%0.48%1.02%0.16%1.08%NewRegistration1,9013277878482491478405779226RegisterRate0.23%0.27%0.76%0.01%0.06%0.40%0.29%0.02%0.11%0.43%0.05%0.37%

CushionBBcampaignperformance

Weekly(0518-0524)YokaElleOnlyladyhaibaoOtherTrafficSourceEfficiencyVisits683,840282,558113,369197,67061,85728,386UserFriendlinessBounceRate39.17%34.62%56.77%30.73%32.74%86.88%ConsumerAffinityAvg.Time1m24s1m22s1m34s1m13s1m38s4m08s%ReturnVisit27.28%35.67%9.68%54.18%5.73%5.80%Conversion

ToEC108,05539,1552,37955,02710,992502Conversion%15.80%13.86%2.10%27.84%17.77%1.77%ToShare20,178201419,643255246Conversion%2.95%0.01%0.01%9.94%0.41%0.87%NewRegistration64600505915Conversion%0.09%0.00%0.00%0.03%0.96%0.02%CushionBBPerformance

WeeklySamplingapplyTotal:1024Weekly:76Weekly:948

Diagnosis/STL/MBPPerformance

Participation:10,273Boucerate:8.17%todetailpage:2,659toecrate:2.51%Engagement