尼日利亚电子商务市场前景及投资研究报告-可编辑培训课件.pptx

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尼日利亚电子商务市场前景及投资研究报告-可编辑培训课件.pptx

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DIGITALTRENDSE-commerceinNigeria

CHAPTER01Overview

E-commerceretailasshareoftotalretailinselectedAfricancountriesfrom2020to2021E-commerceretailasshareoftotalretailinAfrica2020-2021,bycountryShareofretailpurchases202120204%0%1%2%3%5%6%7%8%7%7%NigeriaSouthAfricaKenya4%3%4%4%2%3%Egypt2%2%Morocco3Description:In2021,sevenpercentofallpurchasesinNigeriaweremadeonline.Thiswasthehighestshareofe-commerceretailamongthefiveAfricancountriestakenintoaccount.SouthAfricaandKenyafollowedwithfourpercent,whilee-commerceinEgyptandMoroccoaccountedforthreepercentandtwopercentofthetotalretail,respectively.ReadmoreNote(s):Africa;2020to2021Source(s):PPRO

Numberofe-commerceusersinselectedAfricancountriesin2023and2027(inmillions)Numberofe-commerceusersinselectedAfricancountries2023-2027NigeriaEgyptKenyaSouthAfricaMorocco133.3416014012010080143.87122.52111.62101.3184.0478.773.0267.6462.416038.07370635.520264032.1233.3531.5629.8228.83258618.5619.2616.6115.39200202420254Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallregionsin2027.Fromtheselectedregions,therankingbynumberofusersintheE-commercemarketisforecasttobeleadbytheNigeriawith143.87millionusers.Incontrast,therankingistrailedbyMoroccowith19.26millionusers,recordingadifferenceof124.61millionuserstotheNigeria.ReadmoreNote(s):Kenya,Morocco,Nigeria,SouthAfrica,Egypt;2023to2027Source(s):DigitalMarketInsights

InternetuserpenetrationinNigeriafrom2018to2027Nigeria:onlineusagepenetration2018-202760%48.11%50%46.35%44.53%42.65%40.72%38.73%40%30%20%10%0%36.67%34.55%33.42%28.75%201820192020202120222023*2024*2025*2026*2027*5Description:InternetuserpenetrationinNigeriasawaslightincreasebetweentheyears2018and2022,goingfromaround26percenttoover38percent.Asof2022,theestimatednumberof