印度尼西亚媒体市场前景及投资研究报告-可编辑培训课件.pptx

REPORTMediainIndonesia

CHAPTER01Overview

Valueoftheentertainmentandmediamarketworldwidefrom2018to2027(intrillionU.S.dollars)Revenueoftheglobalentertainmentandmediamarket2018-20273.02.782.72.622.532.432.52.322.22.031.991.942.01.51.00.50.0201820192020202120222023*2024*2025*2026*2027*4Description:In2022,thevalueofthemediaandentertainmentmarketreached2.32trillionU.S.dollars,experiencingagrowthof5.4percentcomparedto2021.Inthefollowingyearsthegrowthissettoslowdown,butdollarfiguresareexpectedreach2.78trillionbytheendof2027.ReadmoreNote(s):Worldwide;2018to2022;*Forecast.Figureshavebeenrounded.ReadmoreSource(s):Omdia;PwC

ValueoftheonlinemediamarketinSoutheastAsiain2023,bycountry(inbillionU.S.dollars)OnlinemediamarketvalueSEA2023,bycountryMarketvalueinbillionU.S.dollars012345678IndonesiaVietnam755ThailandMalaysia333SingaporePhilippines5Description:In2023,IndonesiahadthehighestonlinemediamarketvalueamongselectedcountriesinSoutheastAsia,standingatabout7billionU.S.dollars.Comparatively,Singapore,Malaysia,andthePhilippineshadanonlinemediamarketvalueof3billionU.S.dollarsthatyear.ReadmoreNote(s):Asia;2023Source(s):BainCompany;Google;TemasekHoldings

RevenueofthemediamarketinIndonesiafrom2017to2028(inbillionU.S.dollars)RevenueofthemediamarketinIndonesia2017-2028141213.1912.6812.1711.611110.339.55109152017201820192020202120222023202420252026202720286Description:TherevenueinthemediamarketinIndonesiawasforecasttocontinuouslyincreasebetween2023and2028byintotal2.9billionU.S.dollars(+28.07percent).Aftertheeigthconsecutiveincreasingyear,theindicatorisestimatedtoreach13.19billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2017to2028Source(s):

AveragedailytimespentusingvariousmediaanddevicesinIndonesiain3rdquarter2