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创业策划书
目录
一项目摘要
11产品与服务简介·····················································4
12市场定位与发展策略·················································4
第一篇·探索
二审时度势寻机会——市场分析与行业情况
21宏观环境分析························································6
22竞争分析····························································11
23SWOT分析·························································11
24市场行业总述························································13
第二篇·定位
三独树一帜初成型——产品情况
31产品概述···························································14
32YoWe网站平台设计·················································15
33YoWeAPP客户端设计··············································18
34产品研发····························································22
四深谋远虑定——发展
41推广模式···························································25
42盈利模式··························································26
43发展模式···························································26
第三篇·践行
五因地制宜促管理——组织管理
51组织结构·····························································28
52人员配置管理·························································30
六标新立异创营销——营销方案
61营销·····························································31
62营销流程·····························································32
第四篇·笃基
七脚踏实地计财务——财务分析
71基本财务假设··························································33
72股本结构·····························································33
73预计财务报表··························································34
73财务报表分析··························································36
八未雨绸缪应风险——风险
82投资风险·····························································39
83应对方案···································
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