定南县陈瑞兰纸筋厂销售人员流失问题研究.doc

ResearchontheLossofSalesStaffinChenRuilanPaperMillindingnancounty

Abstract：Inrecentyears,Chinassocialeconomyhascontinuedtodevelopatahighspeed,andthelossofsalespersonnelinmanysmallandmedium-sizedenterprisesisrelativelyserious,whichhasbroughtgreatadverseeffectstoenterprises.

ThisarticletakesDingnanCountyChenRuilanPaperReinforcementFactoryastheresearchobject,andexplainsthecurrentsituationofthesalespersonnellossinthisfactory,andtheharmofsalespersonnellosstoDingnanCountyChenRuilanPaperReinforcementFactory.Thehazardsincludeblockingthecontinuityofwork;causinganincreaseinthecostoftheenterprise;andaffectingthestabilityofin-servicepersonnel.Duringtheanalysisofthephenomenonofsalesstaffturnover,itwasfoundthatthecausesofsalesstaffturnoverincludethefollowingaspects:(1)Unreasonablecompensationandbenefitssystem;(2)Noattentiontothepersonaldevelopmentofemployees;(3)InternalstaffrecommendationThesystemlacksrationality;(4)Ignorethepersonalfeelingsofemployees.

Forthelong-termdevelopmentoftheenterprise,improvethecompetitivenessoftheenterprise,andreducetheturnoverrateofitssalesstaffasmuchaspossible,thefollowingsolutionsareproposedtoChenRuilanPaperReinforcementFactoryinDingnanCounty:(1)Improvethesalaryandwelfaresystem;(2)ImprovethecareerPlanning;(3)Improvetheinternalpersonnelrecommendationsystem;(4)Increaseemployeehappinessandsenseofbelonging.

Keywords：Salesman，StaffTurnover，SalaryandBenefits

目录

TOC\o1-3\h\u31438第1章绪论 1

54881.1研究背景和意义 1

41401.1.1课题背景 1

77451.1.2研究意义 1

78261.2文献综述 2

280641.2.1国内研究 2

249361.2.2国外研究 2

123931.3课题研究方法和内容 3

73641.3.1研究方法 3

5861.3.2研究内容 3

28134第2章定南县陈瑞兰纸筋厂的发展概况 5

17082第3章定南县陈瑞兰纸筋厂销售人员流失问题的现状及危害 6

309033.1定南县陈瑞兰纸筋厂销售人员流失问题的现状 6

18003.2定南县陈瑞兰纸筋厂销售人员流失问题的危害 7

87453.2.