可编辑文档：波兰视频点播行业市场前景及投资研究报告-培训课件外文版2024.5，tiktok.pptx

DIGITALTRENDSVideo-on-demandinPoland

CHAPTER01Overview

NumberofNetflixsubscribersinEasternEuropefrom2021to2027(in1,000s)NumberofNetflixsubscribersinEasternEurope2021-20279,0008,0008,1837,0005,8236,0005,0004,0003,0002,0001,00005,09320212022*2027*4Description:In2021,Netflixhadapproximately5.8millionsubscribersinEasternEurope.Theusercountisexpectedtogrowandincreasebynearlytwomillionsubscribersoverthefollowingsixyears,reachingroughly8.2millionin2027.ReadmoreNote(s):CEE;2021;*Forecast.ReadmoreSource(s):DigitalTVResearch

NumberofAmazonVideosubscribersinEasternEuropefrom2021to2027(in1,000s)NumberofAmazonVideosubscribersinEasternEurope2021-20274,5004,0003,5003,0002,5002,0004,0121,3931,500128120212022*2027*5Description:ThenumberofAmazonVideosubscribersinEasternEuropeancountriesisforecasttosignificantlyincreaseintheyearstocome.Comparedwith1.3millionusersin2021,thesubscribercountwasexpectedtoreachoverfourmillionby2027.ReadmoreNote(s):CEE;2021;*Forecast.ReadmoreSource(s):DigitalTVNews;DigitalTVResearch

Revenueofthevideo-on-demandmarketinPolandfrom2018to2027(inmillionU.S.dollars)Revenueofthevideo-on-demandindustryinPoland2018-2027800700600500722.65684.99641.11590.05526.84427.84412.97400300200100327242019173.13201820212022202320242025202620276Description:TherevenueintheVideo-on-DemandsegmentofthedigitalmediamarketinPolandwasforecasttocontinuouslyincreasebetween2023and2027byintotal195.8millionU.S.dollars(+37.16percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach722.65millionU.S.dollarsandthereforeanewpeakin2027.Notably,therevenueoftheVideo-on-Demandsegmentofthedigitalmediamarketwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsights

Leadingvideo-o