可编辑文档：英国数字户外广告行业市场前景及投资研究报告-培训课件外文版2024.6.pptx

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可编辑文档：英国数字户外广告行业市场前景及投资研究报告-培训课件外文版2024.6.pptx

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DIGITALTRENDSDigitalout-of-homeadvertisingintheUnitedKingdom(UK)

CHAPTER01Globalmarketoverview

Digitalout-of-home(DOOH)advertisingrevenueworldwidefrom2018to2028(inbillionU.S.dollars)Digitalout-of-home(DOOH)advertisingrevenueworldwide2018-202825201520.8219.8118.7317.4215.5313.2610.7610.7210.5110.371058.190201820192020202120222023*2024*2025*2026*2027*2028*3Description:Thesourceforecastthat,in2024,theglobaldigitalout-of-home(DOOH)advertisingrevenuewillgrowbyaround17percent,toover15.5billionU.S.dollars.Thatvaluewasprojectedtoincreaseby34percentinfouryears,reachingnearly21billiondollarsby2028.Overalloutdooradspendsshareintheglobaladrevenuewaspredictedtoremainclosetofourpercent.ReadmoreNote(s):Worldwide;2018to2022;excludingpoliticalspendingintheUnitedStates;*Forecast.Numbershavebeenrounded.ReadmoreSource(s):BrandsVietnam;GroupM

Distributionoftheout-of-home(OOH)advertisingmarketvalueworldwidefrom2022to2025,bytypeDistributionoftheOOHadvertisingmarketvalueworldwide2022-2025,bytypeStaticDigital100%90%80%70%60%50%40%30%20%10%0%33.3%35%36.1%37.6%66.7%202265%63.9%2024*62.4%2025*2023*4Description:Thesourceforecastthat,in2023,thedigitalout-of-home(DOOH)subsegmentwillaccountforoverone-third(or35percent)oftheglobalout-of-home(OOH)advertisingmarketvalue.Staticoutdooradswillaccountfortheremaining65percent.DOOHssharewasprojectedtocontinuerisinginthefollowingtwoyears,reachingnearly38percentby2025.ReadmoreNote(s):Worldwide;2022;*Forecast.ReadmoreSource(s):FIPP;GroupM

Digitalout-of-home(DOOH)advertisingrevenuesofselectedoutdoormediacompaniesworldwidein2023(inmillionU.S.dollars)DOOHadrevenuesofselectedoutdoormediacompaniesworldwide20231,6001,391.11,4001,2001,0008006004002000745.5588.3562.4330.4JCDecauxSEClearChannelOutdoorHoldings,Inc.OutfrontMediaInc.LamarAdver