婚宴设计方案策划书.docxVIP

婚宴设计方案策划书

目录

一、前言....................................................2

1.1目的与意义...........................................2

1.2编制依据.............................................3

二、市场分析................................................3

2.1市场需求.............................................4

2.2竞争对手分析.........................................5

2.3消费者行为分析.......................................7

三、婚宴主题设计............................................8

3.1主题来源.............................................9

3.2主题风格.............................................9

3.3主题元素............................................10

四、婚宴场地选择...........................................11

4.1场地类型............................................12

4.2场地要求............................................13

4.3场地费用............................................14

五、婚宴菜单策划...........................................15

5.1菜单原则............................................16

5.2菜单内容............................................17

5.3食物搭配............................................18

六、婚宴布置方案...........................................19

6.1布置风格............................................20

6.2布置细节............................................21

6.3布置费用............................................23

七、婚宴服务安排...........................................24

7.1服务流程............................................25

7.2服务人员............................................27

7.3服务标准............................................28

八、婚宴预算管理...........................................29

8.1预算制定............................................30

8.2预算控制............................................30

8.3预算调整............................................31

九、婚宴效果评估...........................................33

9.1评估方法............................................34

9.2评估指标............................................34

9.3评估周期............................................36

一、前言

随着新人步入人生新的阶段，婚