可编辑文档：奥地利日报读者分析报告：Der Standard-外文版培训课件2024.7，temu.pptx

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2024-10-13 发布于广东
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可编辑文档：奥地利日报读者分析报告：Der Standard-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSDailynewspapers:DerStandardreadersinAustriaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofDerStandardreadersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkDerStandardreadersinAustria(’’brandusers’’)againstAustrianreadersofdailynewspapersingeneral(’’categoryusers’’),andtheoverallAustrianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustria)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof21%,DerStandardisoneofthetop5dailynewspapersinAustriaManagementsummary:brandusageandcompetitionTop10mostreaddailynewspapersinAustriaKronenZeitung/Krone/Krone54%Heute32%KurierDerStandard22%21%20%KleineZeitungDiePresse15%15%OE24Oesterreich12%N?N/Nieder?sterreichischeNachrichtenOber?sterreichischeNachrichten9%9%4Notes:Whichofthefollowingprinteddailynewspapershaveyoureadinthepast2weeks?;