可编辑文档：澳大利亚汽车保险用户分析报告：NRMA-外文版培训课件2024.7，temu.pptx

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可编辑文档：澳大利亚汽车保险用户分析报告：NRMA-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSCarinsurance:NRMAcustomersinAustraliaConsumerInsightsreportMay2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofNRMAcustomersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkNRMAcustomersinAustralia(’’brandusers’’)againstAustraliancarinsuranceholdersingeneral(’’categoryusers’’),andtheoverallAustralianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustralia)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMay2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof12%,NRMAisoneofthetop3carinsurancebrandsinAustraliaManagementsummary:brandusageandcompetitionTop10mostusedcarinsurancebrandsinAustraliaAAMI15%Allianz13%NRMA12%RACV9%BudgetDirect8%ANZ6%6%RACQYouiSuncorp5%4%EverydayInsurance(WoolworthsInsurance)3%4Notes:Fromwhichofthefollowingprovidershaveyoutakenoutyourcarinsurance?;SinglePick;Base:n=1,268carinsuranceholdersConsumerInsightsGlobalasofMay2024Source