可编辑文档：美国超市配送服务用户分析报告：Good Eggs-外文版培训课件2024.7，temu.pptx

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2024-10-19 发布于广东
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可编辑文档：美国超市配送服务用户分析报告：Good Eggs-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSGrocerydelivery:GoodEggsusersintheUnitedStatesConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofGoodEggsusersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkGoodEggsusersintheUnitedStates(’’brandusers’’)againstU.S.grocerydeliveryusersingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

GoodEggsranksoutsidethetop10ofmostusedgrocerydeliveryservicesintheU.S.Managementsummary:brandusageandcompetitionTop10mostusedgrocerydeliveryservicesintheU.S.Walmart53%Amazon/AmazonFresh/AmazonPantry41%CostcoInstacartAldi25%21%21%BlueApronHelloFreshBurpy15%11%11%11%10%EveryPlateDeliv4Notes:Fromwhichoftheseprovidershaveyouorderedgroceries,beveragesormealkitsonlineinthepast12months?;MultiPi