可编辑文档：墨西哥笔记本电脑用户分析报告：Toshiba东芝-外文版培训课件2024.7，temu.pptx

CONSUMERSBRANDSLaptops:ToshibaownersinMexicoConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofToshibaownersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkToshibaownersinMexico(’’brandusers’’)againstMexicanlaptopownersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingMexico)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

ToshibaisthetenthmostownedlaptopbrandinMexicowithHPinfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedlaptopbrandsinMexicoHPLenovoDell38%22%20%Apple/MacAcer16%13%SamsungASUS9%8%HuaweiMicrosoftToshiba6%6%6%4Notes:Whatbrandsarethelaptopsinyourhousehold?;MultiPick;Base:n=1,124laptopownersConsumerInsightsGlobalasofJune2024Sources:

TheshareoflaptopownersownedToshibadeclinedby4percentagepointssinceQ1of2021Managementsummary:b