可编辑文档：墨西哥平板电脑用户分析报告：阿尔卡特（Alcatel）-外文版培训课件2024.7，temu.pptx

CONSUMERSBRANDSTablets:AlcatelownersinMexicoConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofAlcatelownersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkAlcatelownersinMexico(’’brandusers’’)againstMexicantabletownersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingMexico)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Sample:Internetusers,aged18–64,quotassetongenderandageFieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

AlcatelistheeighthmostownedtabletbrandinMexicowithApple(iPad)infirstplaceManagementsummary:brandusageandcompetitionTop10mostownedtabletbrandsinMexicoApple(iPad)33%Samsung31%Lenovo13%11%HuaweiAcer6%5%5%4%4%HPLGAlcatelAmazon/AmazonFireGoogle2%4Notes:Whatbrandsarethetabletsinyourhousehold?’’;MultiPick;Base:n=1,198tabletownersSources:StatistaConsumerInsightsGlobalasofJune2024

ThecurrentshareoftabletownersowningAlcat